Jennifer Malia Roche is a veteran of the skincare, spa and wellness industries with close to twenty-five years of experience in the field. She is the former Spa Director at Pinehurst Resort in North Carolina, where she regularly lead wellness programs in addition to managing the resort’s 31,000 sf Forbes Four-Star spa. During her career, she has worked for Marriott International’s Spa Division, directed both resort and free-standing day spas and done brand management, development and education for multiple luxury skincare lines. Jennifer also spent several years within the Aveda Network as the Retail Director for the Aveda Lifestyles Stores in the Denver-metro area and as the Esthiology Team Leader for the Aveda Institute, Minneapolis. In addition to being a licensed esthetician, Jennifer was also the recipient of an International Spa Association Innovate Award in 2014.