As creative individuals, beauty professional desire a flexible lifestyle that allows them to express themselves. Many turn to entrepreneurship to create the lifestyle that they desire for themselves. Salon suite rental has become quite common and for many, transitioning business into a salon suite is a first attempt to business ownership. You’ve found the perfect suite for the right price. Now you have to grow your business. Here are a few useful tips
Make yourself visible
- Set up a yelp, Facebook, website, Instagram, etc.
- Engage with your audience
- Give promotional offers
- Showcase your work
Invite clients to be a part of your success. Ask clients for
- Yelp reviews
- Facebook videos
- Instagram selfies
- Create referral programs
Create a culture. As clients start coming in, this is the best time to start creating a culture. What is your salon’s personality? Friendly, trendy, high energy, upscale, creative? Remember that your culture will affect the way that your clients treat your business. This is the time to train them
- How to rebook,
- What hours to call and walk in
- What kind of quality and service to expect from you and your business
- Create signature service
Take advantage of your support systems. There are tons of support systems available for small business owners but you’ll have to get out there and look for them.
- Chamber of commerce
- Booking systems provided by suite owners
- City organizations